English language proficiency requirements Students registering in post-secondary level courses (numbered 100 to 499) will be required to meet the requirements. Students in ELS or the University Foundations programs can register in those courses identified in the with lower levels of language proficiency. |
Please note that not all courses are offered every semester.
3 credits
Prerequisite(s): None.
Corequisite(s): None.
Pre- or corequisite(s): None.
Success in a complex changing business environment requires analytical proficiency to make critical decisions. This course provides a comprehensive overview of organizational functions and processes. It prepares students to critically analyze business problems and develop the skills necessary to resolve them.
Note: Students with credit for BUS 102 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 100 or AGRI 142.
Corequisite(s): None.
Pre- or corequisite(s): None.
Introduces students to the entire breadth of marketing activities, with emphasis given to applying the marketing management process. This process includes the creation, communication, and delivery of value to customers, and the ongoing management of customer relationships.
3 credits
Prerequisite(s): BUS 100 and the prerequisites for MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to understand that story. This course emphasizes practical applications, primarily focusing on the accounting cycle and accounting for assets.
Note: Students with credit for BUS 145 or BUS 339 cannot take this course for further credit.
Note: For transferability of this course to professional bodies such as the CPA, see the UFV School of Business website.
3 credits
Prerequisite(s): BUS 143.
Corequisite(s): None.
Pre- or corequisite(s): None.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to interpret that story. This course emphasizes practical applications, primarily focusing on liabilities, equity, cash flows, and financial statement analysis.
Note: Students with credit for BUS 145 or BUS 339 cannot take this course for further credit.
Note: For transferability of this course to professional bodies such as the CPA, see the UFV School of Business website.
3 credits
Prerequisite(s): BUS 100 and the prerequisite to MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to interpret that story. This course emphasizes practical applications, focusing on the accounting cycle, accounting for assets, liabilities and equity, financial statements, and their analysis.
Note: Students with credit for BUS 143, BUS 144, or BUS 339 cannot take this course for further credit.
3 credits
Prerequisite(s): None.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course covers understanding, application, and advanced skill development in spreadsheets, databases, presentation software, and word-processing, integrated with an introduction to Management Information Systems (MIS). Emphasis is on problem solving and integration of software applications within a MIS context.
Note: This course is offered as CIS 110 and BUS 160. Students may take only one of these for credit.
3 credits
Prerequisite(s): BUS 203.
Corequisite(s): None.
Pre- or corequisite(s): None.
People are the foundation of all organizations. Managing human resources strategically is crucial for ensuring that organizations can achieve their goals. This course introduces the core human resource functions, while considering the underlying legal framework and global business trends.
3 credits
Prerequisite(s): BUS 100.
Corequisite(s): None.
Pre- or corequisite(s): None.
Todayās managers are required to develop skills in planning, organizing, leading, and controlling. This course focuses on corporate planning and controlling, including defining corporate objectives, planning and controlling processes, decision-making, ethics and social responsibility, as well as applications and problem solving in practical business contexts.
3 credits
Prerequisite(s): BUS 100 or 30 credits of Criminology.
Corequisite(s): None.
Pre- or corequisite(s): None.
Emphasizing the human side of organizations, this course consists of a general overview of the basic concepts and theories of the behavior of individuals and groups in organizations. Students will participate in a variety of structured learning experiences where theories and concepts can be applied.
3 credits
Prerequisite(s): 15 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
An introduction to management of non-profit organizations, this course will identify the various components in the non-profit world, from social service agencies to Aboriginal organizations, and explore issues unique to this sector for potential managers, board members, employees, and volunteers.
3 credits
Prerequisite(s): BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Selling is the lifeblood of every business. In this hands-on course students will be introduced to the sales process and will explore the fundamental concepts of selling, participate in sales role plays, and prepare a written sales proposal.
3 credits
Prerequisite(s): STAT 106 and one of MATH 111 or MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
The application of statistics for business and economics on real data sets, using industry-standard statistical software for data analysis. Concepts learned in this course will be applied in upper-level courses in economics and business.
Note: This course is offered as BUS 226 and ECON 226. Students may only take one of these for credit.
3 credits
Prerequisite(s): BUS 120, (BUS 160 or CIS 110), (BUS 144 or BUS 145), BUS 249 (formerly BUS 149 and BUS 162), and CMNS 125.
Corequisite(s): None
Pre- or corequisite(s): None
A comprehensive course in how to establish a small business. Topics include buying a business, franchises, starting your own business, sources of financing, forms of business, determining location, and the management strategies of marketing, finance, production, inventory control and human resources. This course concludes with the development of a business plan.
3 credits
Prerequisite(s): Prerequisites for MATH 141 and 15 university-level credits.
Corequisite(s): None
Pre- or corequisite(s): None
Personal Financial Planning is important for everyone in every stage of life. This fundamental course provides general principles and concepts involved in comprehensive personal financial planning and wealth creation.
3 credits
Prerequisite(s): BUS 144 or BUS 145.
Corequisite(s): None.
Pre- or corequisite(s): None.
Business managers require timely financial information to enable them to make good business decisions. This course is an introduction to management accounting and focuses on evaluating the cost structure of a business and applying that knowledge to decision making.
3 credits
Prerequisite(s): BUS 100 and the prerequisites for MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
Valuation of cash is the essence of business and all studies in finance. This course focuses on the valuation of cash flows and its application to valuing financial securities such as stocks, bonds, and annuities.
Note: Students with credit for BUS 149 or BUS 162 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 100.
Corequisite(s): None.
Pre- or corequisite(s): None.
A review of the historical development of our legal system and its impact on all sectors of Canadian society, including Aboriginal and minority communities, and the essential areas of law necessary for a business practitioner and a citizen: torts, contracts, business organizations and relationships, and property.
3 credits
Prerequisite(s): 45 university-level credits including BUS 203.
Corequisite(s): None.
Pre- or corequisite(s): None.
Organizations have a life cycle: they are born, mature, and die. During their lifespans they may evolve, conflict with, and cooperate with other organizations in an increasingly turbulent global environment. This course will equip students with a variety of analytical tools and perspectives to help them make sense of the organizational world around them.
3 credits
Prerequisite(s): 45 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
An introduction to labour-management relations in the workplace: their institutional and legal framework, the organization and objectives of unions and management, and workplace processes such as collective bargaining and grievance arbitration.
3 credits
Prerequisite(s): 45 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
Everyone has unique talents, but guided self-discovery and critical reflection can be essential for transforming those talents into workplace strengths. Students will learn how to use their strengths to achieve individual and organizational goals. They will also be equipped to identify talents in others, and to coach individuals and teams toward achieving optimal performance.
3 credits
Prerequisite(s): 45 university-level credits including BUS 203.
Corequisite(s): None
Pre- or corequisite(s): None
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational behavior. Normally, the course will focus on a specific theory, problem, or issue related to behaviour in organizations, such as attitudes, motivation, or leadership.
3 credits
Prerequisite(s): 45 university-level credits including BUS 304.
Corequisite(s): None
Pre- or corequisite(s): None
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational theory. Normally, the course will focus on a specific theory, problem, or issue related to organizational theory, such as cultural change, institutional theory, bureaucracy, or power.
3 credits
Prerequisite(s): 45 university-level credits including BUS 201.
Corequisite(s): None
Pre- or corequisite(s): None
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in human resources. Normally, the course will focus on a specific theory, problem, or issue related to human resources, such as job analysis, performance management, and employee retention.
3 credits
Prerequisite(s): 45 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students will learn about employment law, how to construct accurate job descriptions, how to identify and attract qualified candidates, and how to develop reliable and valid techniques for screening and selection. Students will be introduced to theoretical perspectives and contemporary research.
3 credits
Prerequisite(s): 45 university-level credits..
Corequisite(s): None.
Pre- or corequisite(s): None.
Discover how to develop personal strengths, design motivating jobs, create positive connections with others, and experience meaningfulness in the workplace. Students will learn a variety of frameworks and tools for enhancing their own well-being at work, as well as cultivating workplaces that help others thrive.
Note: Students with credit for MGMT 310 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 120 and BUS 226/ECON 226 (formerly BUS 301/ECON 301).
Corequisite(s): None.
Pre- or corequisite(s): None.
Students examine different research methodologies and their application to various business research problems using qualitative and quantitative data. Then students conduct an applied research project which includes research design, literature review, questionnaire design, focus group, data collection, and data analysis. From this, students prepare a written business report and oral presentation to report their findings.
3 credits
Prerequisite(s): 45 university-level credits including BUS 221.
Corequisite(s): None
Pre- or corequisite(s): None
The dollar volume of transactions made by industrial and business buyers is significantly greater than the ultimate consumer market. This course exposes students to the managerial challenges faced by organizations that market products and services to these buyers, emphasizing organizational buying behaviour, business marketing strategy, and supply/distribution chain management.
3 credits
Prerequisite(s): 45 university-level credits including BUS 221.
Corequisite(s): None.
Pre- or corequisite(s): None.
This advanced-level sales course gives students the opportunity to deepen their knowledge of the selling process and to hone their selling skills through participation in a community service-learning project. Working in small teams, students will sell a product or service for a local organization, competing and collaborating with other student teams.
3 credits
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students explore the science and creative technical skills required to design effective advertising, and learn the science skills of creating buyer profiles, product category segmentation, and product differentiation. Then students apply the science into the technical strategies used to create print media campaigns in a variety of formats.
Note: Students with credit for BUS 223 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 221 and BUS 226/ECON 226.
Corequisite(s): None.
Pre- or corequisite(s): None.
Customer relationship management (CRM) is integral for a successful business in today's competitive environment. This course examines CRM as a corporate business strategy with a focus on the practical application of how customer databases play an important role in retaining and nurturing stronger customer relationships.
3 credits
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None
Pre- or corequisite(s): None
Learn how to leverage the power of the internet to make strategic and tactical marketing decisions. This course examines the most current theories and practical techniques in the field of digital marketing, including such topics as digital display advertising, search engine marketing, e-mail marketing, web analytics, mobile marketing, and social media.
3 credits
Prerequisite(s): BUS 120, BUS 247, and BUS 249 (formerly BUS 149 or BUS 162).
Corequisite(s): None
Pre- or corequisite(s): None
An exploration of the principles used in developing accountability measures for a broad range of marketing activities. Students develop performance targets for each of the promotion mix elements used by a company in its media strategy.
3 credits
Prerequisite(s): BUS 320.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students explore attitudes, desires, and motivations of shoppers to explain buyer choice. Theories developed in psychology, sociology, and social psychology, are applied in marketing to create comprehensive Buyer Profiles. Using field studies, students also explore the impact of the purchase environment, culture, and the people who influence the selection decision.
3 credits
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students explore the complex world of retail and e-tail channel management strategies from the perspective of a new retail store. Starting with defining its buyer, students develop a retail strategy using product mix, branding, the physical and e-tail store appearance, site selection, inventory purchasing and pricing, staffing, advertising and promotion, and customer loyalty programs.
Note: Students with credit for BUS 224 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 323 or BUS 223.
Corequisite(s): None
Pre- or corequisite(s): BUS 327.
Brand image management for single- and multi-product firms is explored using industry-standard graphic art technology tools. Students examine company brand identity and communication development using industry-standard software, such as Adobe Photoshop, Illustrator, and InDesign. Students also explore the visual creation of company websites, banner ads, and social media sites including Facebook Fan Pages.
3 credits
Prerequisite(s): BUS 160 or CIS 110.
Corequisite(s): None
Pre- or corequisite(s): BUS 343.
Accountants play active roles within industry and public practice. This course simulates these roles in a computer lab environment using current relevant software in both areas, applying accounting concepts previously learned. Students will design an accounting system, enter data to test the system, and report their financial analysis of the results. They will also prepare a small public practice year-end file.
3 credits
Prerequisite(s): Prerequisites for MATH 140
Corequisite(s): None.
Pre- or corequisite(s): None.
This course will focus on helping students to analyze real company financial statement information and will explain the relationships between the income statement, balance sheet, and cash-flow statement. This will be an introductory guide to understanding the language of financial statements and provide reference for students to utilize the appropriate methods for analyzing, interpreting, and understanding financial data. That data will then be used to take full advantage of opportunities while understanding some of the risks and limitations of financial data.
Note: Students with credit for BUS 143 cannot take BUS 339 for further credit.
3 credits
Prerequisite(s): BUS 247
Corequisite(s): None.
Pre- or corequisite(s): None.
It is critical that stakeholders understand the financial story of a business. The stakeholders rely on financial statements that are complete and faithfully represent that story. This course, together with BUS 344, further develops the concepts learned in Introductory Financial Accounting. Topics include the foundations of accounting and the recognition and measurement of assets within financial statements, both at cost and fair value.
3 credits
Prerequisite(s): BUS 343
Corequisite(s): None.
Pre- or corequisite(s): None.
As a continuation of BUS 343, this course further develops the ability to provide financial statements that faithfully represent the financial story of a business. The focus of topics is on the credit side of the statement of financial position and the cash flow statement, including accounting for current liabilities, non-current liabilities, shareholdersā equity, earnings per share, taxes, pensions, leases and accounting changes and errors with their disclosure requirements.
3 credits
Prerequisite(s): (BUS 144 or BUS 145) and 45 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
Introduces the Canadian system of income taxation for individuals. Specific study concentrates on the rules and procedures in the Canadian Income Tax Act. Topics include employment income, income from business, income from property, capital gains and losses, eligible deductions such as RRSPs, and capital cost allowances.
3 credits
Prerequisite(s): BUS 345
Corequisite(s): None.
Pre- or corequisite(s): None.
As a continuation of BUS 345, this course focuses on corporate taxable income and corporate tax payable. Tax planning issues are analyzed for owner-managed businesses including trusts, estate planning, partnerships and disposing of an incorporated business through a sale of assets (and windup) or a sale of shares.
3 credits
Prerequisite(s): BUS 344
Corequisite(s): None.
Pre- or corequisite(s): None.
Many businesses require their financial statements to be audited by an independent third party. Students will be introduced to the nature and purpose of the audit function and will have an overview of the auditing profession. Using audit methodologies, students will apply the principles of audit planning.
3 credits
Prerequisite(s): BUS 247.
Corequisite(s): None.
Pre- or corequisite(s): None.
Good business decisions rely on accurate and relevant information. This includes allocating costs to the correct periods, processes and joint products. This course also looks into inventory management, models in capital budgeting, profitability analysis and performance measurement.
3 credits
Prerequisite(s): (BUS 143 or BUS 145), BUS 226/ECON 226, and BUS 249.
Corequisite(s): None.
Pre- or corequisite(s): None.
The principles of effective corporate financial management are essential in running any business organization. This course will target various aspects of managing an organization financially, focusing on the theory and application of financial analysis, valuation, capital budgeting, and risk.
Note: This course is offered as BUS 349 and ECON 349. Students may take only one of these for credit.
3 credits
Prerequisite(s): STAT 106, one of (MATH 111 or MATH 141), and 45 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
An organization's success depends on how efficiently and effectively it executes business operations. This requires an understanding of the processes used to produce and deliver goods and/or services to customers. This course will provide students with the management tools needed to analyze and continuously improve business operations.
3 credits
Prerequisite(s): 45 university-level credits, including BUS 100 or CIS 270. BUS 227 is recommended.
Corequisite(s): None.
Pre- or corequisite(s): None.
Business process management strives for continual, incremental, and sustainable process improvement to optimize business performance. Focusing on people and tasks in an organization, students will learn how to visualize, analyze, and optimize existing business processes.
3 credits
Prerequisite(s): 45 university-level credits including BUS 100.
Corequisite(s): None.
Pre- or corequisite(s): None.
An overview of the development of air transportation systems and their impact on the global economies, this course examines the role of government regulators and industry associations influencing emerging air transportation trends. Students are introduced to major political, social, cultural, economic, and technological forces affecting the global air transportation industry.
3 credits
Prerequisite(s): 60 university-level credits.
Corequisite(s): None
Pre- or corequisite(s): None
Cooperatives are recognized business models for economic democracy. An introduction to the challenges and opportunities in creating, managing and operating cooperative enterprises. Covers cooperative values and principles, history of the cooperative movement, types of cooperatives, and emphasizes how cooperative enterprises are environmentally, socially, equitably, and economically responsible.
3 credits
Prerequisite(s): 60 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course reviews why organizational culture matters; provides tools for assessing and understanding it; describes the cultures of various organizations; and develops strategies for leading and managing culture change. Students apply intervention strategies about organizational culture change to specific organizations.
Note: Students are encouraged to take BUS 304 prior to or along with this course.
3 credits
Prerequisite(s): 60 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course presents an overview of cross-cultural management practices and issues, examining the behaviour of people in international organizations, cross-cultural work teams, with multi-cultural customers, and inter-cultural stakeholders. It emphasizes the development of competencies for managing cultural diversity in the workplace.
3 credits
Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).
Corequisite(s): None.
Pre- or corequisite(s): None.
Every day, quintillions of bytes of data are created. Successful managers need to know how to leverage data from disparate sources. This course focuses on a strategic approach to the opportunity and challenges related to business data including strategies, tools, and techniques.
3 credits
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): BUS 221 or CIS 145.
This course will focus on the strategy and business processes necessary to develop and maintain an organizationās online presence including structuring a website, implementing a content management strategy, integrating e-commerce, and developing multiple online channels (mobile, desktop, social media).
3 credits
Prerequisite(s): 45 university-level credits. Certain topics of study may require additional prerequisites.
Corequisite(s): None.
Pre- or corequisite(s): None.
The specific emphasis of this course will vary depending on relevant issues in businesses and other organizations, as well as faculty expertise. Normally this will consist of an in-depth consideration of an issue or problem faced by a specific type of organization or by organizations in general.
3 credits
Prerequisite(s): 60 university-level credits including BUS 100 or AGRI 142.
Corequisite(s): None.
Pre- or corequisite(s): None.
Explores how businesses are embedded within social and ecological systems. Provides students with an analysis of complex organizational challenges. Topics like climate change, corporate governance, Indigenous peoplesā rights, Indigenous worldviews, and business-community relations intertwine. Students foster a global sustainability mindset, learning frameworks and tools to enhance social and ecological resilience in changing times.
3 credits
Prerequisite(s): BUS 349/ECON 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
The success of an organization requires the development and implementation of a sound business strategy. This course, together with BUS 405, forms a capstone that provides students with the opportunity to integrate and apply knowledge gained in earlier undergraduate courses. Students will learn how to formulate business strategy and gain an understanding of the principles of good strategy execution.
3 credits
Prerequisite(s): 60 university-level credits including STAT 106.
Corequisite(s): None
Pre- or corequisite(s): None
Management science covers the application of basic mathematics and statistics to aid managerial decision making in order to help solve a wide variety of problems in the business environment. This course applies theory through the extensive use of spreadsheets to provide solutions to a variety of business problems.
3 credits
Prerequisite(s): Admission to the Bachelor of Business Administration degree or Bachelor of Business Administration (Aviation) degree.
Corequisite(s): None.
Pre- or corequisite(s): BUS 403.
This course together with BUS 403 form a capstone that enables students to understand the process of formulating a business strategy with a global perspective and putting it into practice through participating in a business management simulation. Students take on the role of a practicing manager charged with running a company.
3 credits
Prerequisite(s): 60 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
Strategic compensation design plays an important role in attracting qualified talent to an organization. It also greatly impacts organizational effectiveness and efficiencies. This course examines the components of a total compensation system, within the broader context of workplace reward structures.
3 credits
Prerequisite(s): 60 university-level credits including BUS 304.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course examines how gender and diversity interact to affect individualsā experiences within organizations. Topics include how and why individual experiences differ, differences in labour market experiences, and the effects of external socialization.
3 credits
Prerequisite(s): 60 university-level credits including BUS 203.
Corequisite(s): None.
Pre- or corequisite(s): BUS 304.
āTeamsā and āteamworkā have become ubiquitous words in organizations. Yet, without an understanding of team processes, teamwork can and often does go wrong. By combining theoretical concepts in group development and performance with practical applications of teamwork, this course will equip students to better manage teams and to be better team members.
3 credits
Prerequisite(s): BUS 227
Corequisite(s): None.
Pre- or corequisite(s): None.
An examination of the key factors affecting venture initiation including completion of a venture opportunity analysis, market research, approaches to and location of funding, tax planning, cash-flow projections, and the mechanics of startup.
3 credits
Prerequisite(s): 60 university-level credits including BUS 201.
Corequisite(s): None
Pre- or corequisite(s): None
Training and development are essential to the effective functioning of any organization and to the experience of individual employees. Students will learn the process of designing and organizing a training and development program by conducting a needs assessment, identifying training objectives, and teaching the material in a variety of ways. In addition, they will be able to assess the effectiveness of the programs they have designed.
3 credits
Prerequisite(s): 60 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
Human resources practitioners take a leadership role in the integration of safe practices into an organizationās operations. This helps foster an organizational culture that promotes a healthy workforce. This course examines the best practices of stakeholders that support such a work environment.
3 credits
Prerequisite(s): 60 university-level credits including ECON 100 and ECON 101.
Corequisite(s): None.
Pre- or corequisite(s): None.
In todayās globalized economy, all businesses need to understand the international business environment. This course focuses on business in this environment, with in-depth studies of cultural, social, and economic factors that influence decision making for global impact. Topics include export and import trade, investment transfers, international production, marketing and global monetary systems.
3 credits
Prerequisite(s): 60 university-level credits including BUS 120.
Corequisite(s): None
Pre- or corequisite(s): None
Students explore the challenges of navigating and integrating foreign countriesā ethnic diversity, customs, values, policies, and institutions when implementing the marketing mix principles in a global marketplace. Student teams develop an international marketing plan that addresses the strategic implications and applications of different political, cultural, legal, economic, and environmental factors on global marketing management, and on a firmās ability to allocate resources to meet its international marketing objectives.
3 credits
Prerequisite(s): 60 university-level credits including BUS 221.
Corequisite(s): None
Pre- or corequisite(s): None
For many businesses the sales force is the chief generator of revenue as well as one of the biggest costs. Effective management practices are needed. In this course students will learn how to develop and implement a strategic sales program and to review and evaluate sales performance.
3 credits
Prerequisite(s): BUS 320
Corequisite(s): None.
Pre- or corequisite(s): None.
Services permeate every aspect of our lives. Services are so pervasive that only when they start to fail do we realize our dependence on them. World economies are becoming increasingly services dominated, and virtually all companies view services as critical to customer retention. With the rapid infusion of technology into various industries, customers' demands have changed. Customers now expect to interact with service providers in a multitude of ways in different channels posing new challenges on service marketing and management. This course explores the distinct needs and problems business managers face when marketing and delivering services. Hence, the course will build and expand on theories and concepts relating to the marketing of goods by tailoring them to specifically apply to service industry settings.
3 credits
Prerequisite(s): 60 university-level credits including BUS 320.
Corequisite(s): None
Pre- or corequisite(s): None
To be competitive, marketing executives need to make their decisions based on data. This course gives marketing students the skills necessary to analyze marketing problems using data analytics, to make evidence-based management decisions.
3 credits
Prerequisite(s): 75 university-level credits including BUS 321.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students will integrate all the marketing skills they have acquired to create a client-driven strategic marketing plan, including developing product positioning, a communication strategy, profitability forecasts, an implementation schedule, and a comprehensive set of marketing metrics to track an organizationās success.
3 credits
Prerequisite(s): (BUS 223 or BUS 323), BUS 327, and (BUS 329 or CMNS 375).
Corequisite(s): None
Pre- or corequisite(s): None
Students develop an integrated marketing communication program for a real-world client using promotion mix elements, including print ads, sales promotions, public relations, direct marketing, social media, banner ads, Google ad words, search engine optimization, and corporate websites.
3 credits
Prerequisite(s): 60 university-level credits including BUS 323 and BUS 327.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students apply the marketing promotion mix elements to implement client-driven corporate events for both customer and community stakeholders. The planning of client driven events will include all materials sourcing, budgeting, promoting, and staffing requirements.
3 credits
Prerequisite(s): 75 university-level credits including BUS 261.
Corequisite(s): None.
Pre- or corequisite(s): None.
Succeeding in todayās economy requires businesses to be more innovative. This course will explore the principles for the management of innovation process, across several industries. Key foci will be on issues of leadership, strategy, resource allocation, performance metrics measurement, and incentive rewards and how they are impacted by organizational structure and culture.
3 credits
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
Focuses on developing students' abilities to evaluate investments in securities and extensively assess the theories and application of the risk-return relationship. Students are introduced to portfolio-analysis and performance-measurement techniques and use them in an applied project.
Note: This course is offered as BUS 433 and ECON 433. Students may take only one of these for credit.
3 credits
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
Risk management and financial engineering are sought-after skills in financial markets and institutions. This course introduces the methods that are used to quantify risk and proposes strategies to manage portfolios that include equities, fixed income instruments and derivatives.
Note: This course is offered as BUS 434 and ECON 434. Students may take only one of these for credit.
3 credits
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
A study of international financial markets and institutions. Students are introduced to the management of assets and liabilities in an international and multinational setting. Topics covered include foreign exchange risk, interest rate swaps, and international portfolio management.
Note: This course is offered as BUS 435 and ECON 435. Students may take only one of these for credit.
3 credits
Prerequisite(s): BUS 343.
Corequisite(s): None.
Pre- or corequisite(s): BUS 344.
Advanced financial accounting examines such issues as long-term investments, business combinations and consolidations, intercorporate investments, foreign currency translation and transactions, and accounting for the not-for-profit sector.
3 credits
Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).
Corequisite(s): None.
Pre- or corequisite(s): None.
The ability to adapt and take advantage of rapidly changing information technology is one of the drivers of business success. In this course, students will learn how companies react to ever-changing technology and learn how to think strategically about applying technology and information.
Note: Students must have a basic understanding of technology (including spreadsheets, personal databases, computer components, and networking) and a strong understanding of business processes and concepts before taking this course.
3 credits
Prerequisite(s): BUS 348.
Corequisite(s): None.
Pre- or corequisite(s): None.
An overview of the role of management accounting in creating and evaluating corporate strategy, outlining the decision-making matrix within a framework of how managers make decisions. A range of advanced-level contemporary management accounting topics are covered using a student-centered, case-based approach. Students will apply advanced management accounting concepts and techniques to specific comprehensive business cases in order to assess the impact of these methodologies.
3 credits
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
An exploration of the current practices of financial management, with a valuation-based management focus including capital budgeting under uncertainty, capital structure, dividends policy, and mergers and acquisitions.
Note: This course is offered as BUS 449 and ECON 449. Students may take only one of these for credit.
3 credits
Prerequisite(s): 45 university-level credits including BUS 100.
Corequisite(s): None
Pre- or corequisite(s): None
Managing projects is essential in any organization. This course examines project management in theory and practice and the roles and responsibilities of the project manager. It offers a practical approach to managing projects, focusing on initiating, planning, and executing projects as well as industry-standard software to support these tasks.
3 credits
Prerequisite(s): BUS 360. Note: ECON 101 is recommended.
Corequisite(s): None
Pre- or corequisite(s): None
The airline industry faces many operational, marketing, and other managerial issues. Topics of this course include airline planning, forecasting, scheduling, fleet planning, and financing. The application of marketing concepts to the airline industry will also be examined, focusing on products, pricing, distribution, and promotional strategies.
3 credits
Prerequisite(s): Acceptance to the Bachelor of Business Administration Aviation degree or general BBA degree, BUS 360.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course provides a broad understanding of on-demand air transportation. The focus will be on the process of establishing and managing the Business and Corporate Aviation segment of the General Aviation industry. This course will also provide knowledge of business plan development specifically suitable for airlines of all sizes.
3 credits
Prerequisite(s): BUS 360, BUS 349, or instructor's permission
Corequisite(s): None.
Pre- or corequisite(s): None.
This is a comprehensive course in airport management and planning which explores current trends in policies and practices. The course covers planning and managing techniques, new technologies, and regulatory issues. Students will learn about site selection, access, regulations, security, technological advances, and other critical issues involved in the development, planning, and management of airports.
3 credits
Prerequisite(s): 75 university-level credits.
Corequisite(s): None
Pre- or corequisite(s): None
The history and practices of fair trade and ethical consumption movements differ from traditional practices of trade. This course explores the development of these movements and their solidarity roots, the creation of market-driven social justice, and its relationships to cooperatives, retailers, producers, and consumers.
Note: Students with credit for BUS 308E cannot take this course for further credit.
3 credits
Prerequisite(s): 75 university-level credits.
Corequisite(s): None
Pre- or corequisite(s): None
People experience and interact with built environmental places and workspaces. This course examines the role of workspaces and built places on employee productivity and performance. Topics include person-place relationships, place-design experiences, territoriality-belonging, privacy, crowding-density, biophilia, servicescape, sportscape, wayfinding, and universal design.
Note: Students with credit for BUS 308D cannot take this course for further credit.
3 credits
Prerequisite(s): 60 university-level credits and department permission.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students will engage in independent in-depth study of an issue or problem faced by an organization, industry sector, or region proposed and defined by the student. The study topic, scope, and methods are selected in consultation with the supervising instructor.
3 credits
Prerequisite(s): Admission to the Bachelor of Business Administration and 75 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course provides students with analytical and presentation skills needed to make evidence-based decisions for real-life business problems and excel in case competitions. Students learn to solve time-sensitive business problems and defend their recommendations to a panel of judges.
3 credits
Prerequisite(s): BUS 322 and permission of the instructor.
Corequisite(s): None.
Pre- or corequisite(s): BUS 306 or BUS 422.
This course examines the history and practices of fair trade and ethical consumption movements and how they differ from traditional practices of trade. It explores development and solidarity roots; creation of market-driven social justice; and relationships to cooperatives, retailers, producers, and consumers.
Note: Students with credit for BUS 308E cannot take this course for further credit.
6 credits
Prerequisite(s): Completion of 30 upper-level credits in Business and Economics courses, and instructorās permission.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course is focused on the completion and presentation of an applied project or consultancy project in business for senior business degree students. It provides the opportunity to develop and demonstrate applied research and business consultancy skills. Students will be expected to complete a Statement of Work (SOW) ā project scope, work to be done, and timelines; conduct that work ā situational analyses, option generation, and recommendations; and prepare a comprehensive report. Upon completion of the written work, students will be required to present their report in a public forum. This course is offered in an independent studies format.
Note: This course can be repeated once for additional credit, provided a different project is undertaken.
Last updated: November 1, 2024